Iko kukanganiswa kweEuropean Economic Dighnturn uye kuChina kutumira kunze kwekutengeswa kwezuva nezuva zvinodiwa (kusanganisira cookware)
1. Kuda Elasticity hunhu
Cookware chinhu chinodiwa chehupenyu, uye chinodikanwa chakapedzisira chakaderera. Kunyangwe sehupfumi hweEurope hunonetswa, hunhu hwayo hunoramba hwakagadzikana. Nekudaro, yakakwira-yekupedzisira cookware (yakadai seyakanyanya-mutengoZvisiri-Zvimiti Pans,Smart kitchen midziyo) inogona kurohwa necakapindirana kwemutengi mari, uye zvigadzirwa zvakaderera-magumo hazvibatsiri.
2.Substruction mhedzisiro uye yekushandisa kusvibiswa
Iyo yehupfumi kuderera kungangoita kutyaira vatengi kune zvimwe zvigadzirwa zveChinese-chinoshanda cheChinese, kunyanya mune misika yechinyakare yekugadzira seGermany neFrance.
Kana vanhu veEuropean Brands vachisimudza mitengo, inogona kupa misika yekukura kwemusika mikana yemubati weChinese.
3. Supping ketani uye mutengo kutapurirana
Mitengo yakakwira emagetsi muEurope yakamisikidza kumhanyisa mari yekugadzira mari yekugadzira, uye mari yekubhadhara kweChina yekupa china inogona kuenderera mberi.
Asi logistics inodhura, yakadai seyakakwira yekutumira mutengo nekuda kwedambudziko reGungwa Dzvuku, aigona kukanganisa mamwe emutengo mukana wacho.
4. Kuongororwa kweData
Eurozone GDP kukura kwe3,5% muna 2022 uye inotarisirwa kuve isingasviki 1% mu 2023,
Kubata kweUS Taritia pane China Cookware Kutengeserana
1. Yazvino Tariff mutemo
United States inoshanda chikamu 301 mutariri kune Chinese cookware (senge stainless simbi cookware uye cast iron cookware), uye chiyero chemutero kazhinji chiri pakati pe7,5% uye 25%.
Dzimwe mabhebhi emabhizimusi ekutengesa-kutumira-kutumira kunze kwekutengesa kuburikidza neSoutheast Nyika dzeAsia), asi tsika yeU.SEDZESESESESESESI KUTI DZINOGARA DZINOGARA).
Kubva gore 2025, matafura akakwidzwa ku 35% yezvigadzirwa zvakanyanya kubheka. Hapana mubvunzo kuti yakawedzera kumanikidzwa kutengeserana pakati pemativi maviri.
2. Sport Share Shanduko
Mushure mekunge taariki dzakatemerwa muna 2018, Chinese Cookware's Mugove weUnited States kubva ku3020% mu 2023 (
Mhando dzeAmerica dzeAmerica (dzakadai seese-clad) dzakatora mukana wekusimudza mitengo, uye musika wekupedzisira wakadzoserwa pamwe neVietnamese neIndian Zvigadzirwa.
3. Enterprise Coning Strategy
Kuendesa kugadzirwa: Gadzira mitsara yegungano muSoutheast Asia neMexico, uye chengetedza kugadzirwa kwechikamu (sekubatanidza tekinoroji) kuChina.
Chigadzirwa Kusimudzira: Gadzira High kukosha-yakawedzerwa zvigadzirwa (sengeZvemamiriro ekunze ane hushamwari coated cook) uye shandisa kusiyanisa kudzivisa kukwikwidza kwemutengo.
Muganho-muganho E-Commerce: Tumira zvakananga kuUnited States kuburikidza neAmazon, Temu uye zvimwe zvirevo, kutora mukana webasa remahara pamadhora mazana masere (DE minimis mutemo).
Strategic mazano eChinese Cookware Kunze
1. Musika wakatsiga
Kuwedzera misika inobuda senge Asean neMiddle East, yakadai seIndonesia neSaudi Arabia, kukura kwekirasi yepakati kunotyaira kudiwa kwekukanda.
Tora chikamu mukutora mari kuderedzwa pasi peRCEP chimiro (sekuderedza mutero pane imwe cookware inotengesa kuJapan kuenda ku zero).
2. Technical comliance kusimudzira
Inotevedzera EU kusvika mirayiridzo (chengetedzo yemakemikari), US fda zviyero (zvekutaurirana zvekutaurirana).
Gadzira yakaderera-carbon yekugadzira maitiro ekusangana nezvipingamupinyi zvekomboni muEurope neUnited States.
3. Supping ketani rekushambadzira kwekuvakwa
Panyaya yeKuratidziro Warehouse Warehous, Kukoshesa kunopihwa kuPoland (radiation Europe) neMexico (North American hub) kuderedza njodzi.
Shanda pamwe chete neyekukwirisa zvinhu zvinokonzeresa zvinhu (zvakadai seBaosteel Special Stainless Simbi) Kuti Uvakore Litrosweight uye Corrosion-Inoshungurudza zvinhu.
4. Branding uye Digitazation
Kusimudzira tsika yekubheka kweChinese kuburikidza neTiktok uye: uye sunga pfungwa ye "hutano kudya" (senge mafuta-asingasviki cookware).
Shandisa data hombe kuongorora zvinodiwa zvezvikamu zveEuropean veEurope (semuenzaniso, kuchamhembe kweEurope veEurope kunowedzera kuronga ironCookware Mapoto, Maodzanyemba eEuropeanno rinotarisa pamunzano).
Kutumira Nguva: Mar-10-2025
